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Helen,
This is my week off.
Which, if you know me, means I am currently at my desk doing exactly what I told myself I was not going to do — working…. But only in the mornings.
But here is the thing. This kind of work feels different. It is not the kind that drains me. It is implementation mode — building the things I have been thinking about for months, finally getting them out of my head and into the world. And honestly? It feels good.
As some of you may know, in January I made a big pivot. After years of doing primarily one-on-one and group coaching — holding space, going deep, doing the intimate work with women — I decided I wanted to scale. To reach more women. To move toward a more course-based model.
It has been a journey. Pivots always are. But this week I have been heads down bringing it all together and I wanted to share a little of what is happening behind the scenes.
The thing I just finished
I completed Becoming Self-Led last Thursday— a group coaching program I ran that guided women through a process of identifying their managers, firefighters, and exiles and liberating them. It was one of those containers where something really alive and powerful happened.
At the end of the program I started hinting at what I might create next. I had not even finished the sentence when one of the women stopped me.
"I'm in."
I laughed. I said — you do not even know what it is yet.
She said — "I don't care. I'm in. I love everything you create."
The feedback melted my heart. This work is so sacred and I get the priviledge of journeying with so many incredible women.
Here is the thing I am learning about my work: the courses are how I reach more women. And I am building them intentionally and I believe in them. But the magic — the real transformation, the potent, life-changing kind — happens in the group container. In the room. With me present and holding sacred space. But I ain't cheap and I know people aren't going to fork out that kind of money of the bat; many have but I wanted my services to be more available to more people. My courses are a great place to start.
Another woman told me once that my groups need to come with a warning label. Because the transformation is that potent.
Here is what she said:
"Helen is the midwife, partner in crime and ally every person deserves to have riding shotgun with them on this journey. She is true and beautiful and wise. She is a Lioness. She protects my soul and heart while continuing to draw it out and show it to the world. She mirrors and amplifies my brilliance with her own. She is a gift to this world."
I am telling you this because I want you to know: when I open my next group coaching container, you are going to want to be on the list.
I will let you know when that opens. For now — stay close.
Something from last week
I ran a 5-day promotion on the Money Stress Reset and offered it for $9. Two women bought it.
And I literally did a happy dance.
If I am being really honest — up until that moment I had been quietly questioning myself. What are you doing Helen? Why are you pivoting to courses? Is this even going to work?
But here is what those two women reminded me of.
When I finished my doctorate many moons ago I was invited to teach at the institution I graduated from. I said no. A few years later another institution asked. I said no again. See academia was never where my heart was. What I have always wanted is to create transformation through education. Psychoeducation. Awareness. Teaching that meets people where they actually live, not in a lecture hall.
I spent fourteen years getting clinical experience — working with real people, on the ground in community mental health and private practice in the real texture of their lives. All of that time I was also quietly carrying this dream of creating something educational that could reach women at scale. Something that could take everything I was learning in those rooms and make it available to women who would never sit across from a therapist.
In case you did not know, I'm a former psychotherapist who pivoted to coaching and now pivoting again to realize my teaching dream through courses that I have been carrying since I finished my doctorate.
That is what these courses are. That is why two women buying at $9 felt like the beginning of something — because for me, it actually is. Not just a business pivot. The realization of a dream I have been carrying for a very long time.
And to me? That is just the beginning. Do I still have doubts? Of course I do but I know how to regulate my nervous system and speak to my doubter girl part of me letting her know I've got her.
If you missed it at $9 it is back to its regular price — but it is still one of the most direct things I offer for the chronic background anxiety that sits underneath so many women's financial lives. If that sounds like you, it is here
Your free resource this week
I want to give you something practical before you go.
The E.A.S.E. Weekly Reflection Process™ is a structured self-reflection practice I developed — built around my E..A.S.E framework that I use with my work with women: Embody Calm, Activate a New Identity, Strengthen Skills and Capacities, and Embrace Growth.
Ten minutes. Two questions per stage. Designed not just for journaling but for the kind of embodied self-observation that actually supports change over time.
It is free. No strings. Just something I use myself and want you to have. Next week Ill share the money version.
And one more thing
I am part of the Self-Care to Wellness Bundle — and it is currently in waitlist period, which means you can get your name on the list now before it opens. Over $2,000 worth of free resources for midlife women who are stressed, overwhelmed, and ready to actually take care of themselves for once. Tools from 60+ contributors covering emotional, physical, social, spiritual, professional, and financial self-care.
My contribution is a 20-minute EFT tapping reset for stress and anxiety — normally $9, yours free inside the bundle.
That is it from me this week. Back to implementation mode.
Hit reply and tell me what you are building right now. I love knowing what is alive for the women reading this.
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